Case Studie: Hot Art Auction App

The product:

It is an application for art auctions aimed at people with little experience in virtual auctions.

Project duration:

From May 2021 to June 2022

The problem:

Users who want to participate in virtual art auctions but find it complicated

The goal:

Create an intuitive application that is very easy to use

My role:

Lead UX designer

Responsibilities:

Manage application design

User research

A study was carried out identifying the main problems that we would face, thinking about the limitations of users due to their little or no experience in shopping, auction or similar apps.

Pain points

1. Users have little experience using auction applications

2. Users feel insecure about managing their money, so they should be given some certainty of what they are really spending.

3. Most users want to be aware of every movement that is made in their purchase

Persona

Problem statement: Joaquin is a fan of kitsch art who wants to obtain works of art from local creators via the internet since he doesn't feel comfortable with too many people around him.

 

 

User journey map

Tasks that could potentially cause some anxiety for users who have little experience with online trading applications were detected thanks to this journey map. Since a large part of the team is used to using all kinds of mobile applications, they had no idea what problems to attack.

 

Starting the desig

Paper wireframes

This was the first sketch where the idea of first showing the works that were going to be auctioned was obtained

 

Digital wireframes

Thanks to the wireframes it was possible to solve some doubts about the distribution of the elements 

 

 

 

This is one of the most important screens, it is where you make a bid and choose the methods where you want to be notified.]

 

Low-fidelity prototype

Usability study: findings

A test was carried out where a group of chosen people were provided with the link to the prototype where the following data was collected: 

1. there was some confusion regarding navigability
2. Despite being very abstract, it seemed clear to them that it was
3. The task entrusted to them seemed easy.

Refining the design

Mockups

 

High-fidelityprototype

 

Accessibility considerations

1. Dark backgrounds with contrasting font color were chosen to ensure readability
2. bold colors in important sections to indicate important information
3. using icons to assert button actions

Going forward

Impact:

Good criticism was received on the final design where the visual aspect seemed very good in general and some criticism on the navigability which can be resolved during production.

What I learned:

The most important thing I learned during this project is to avoid prejudice both in terms of users and in the design of applications, since although it may not seem so important, by avoiding them the application is surprisingly enriched.

Let’s connect!

If you have comments about this project or want to collaborate on future projects or assistance with your own, contact me on twitter: @atalii

Best regards.